About nolan cowzer

Having effectively ‘grown-up’ in the Marketing & Design Industry in the UK, Nolan has over 18 years of professional consumer and corporate design, PR and marketing experience. With significant experience in creative brand & digital marketing strategy for both new and established companies.

Why Social and Mobile should be your digital marketing focus

Why Social and Mobile should be your digital marketing focus The rise of social and mobile – Target people not pixels. Firstly let's start this off by saying unequivocally that the rise of social and mobile consumption is nothing new. Consumer time spent on mobile surpassed time spent on desktop in 2013 – That’s nearly five years [...]

Why Social and Mobile should be your digital marketing focus 2017-11-23T14:01:05+00:00

Using Social Media for B2B sales, promotion and lead generation.

Social Media for B2B One thing we come up against time and time again when we’re asked to help a company with their social media promotion is the lack of imagination when it comes to telling stories about what that particular company does. It’s as if the simple fact they're working ‘IN’ the company so [...]

Using Social Media for B2B sales, promotion and lead generation. 2017-11-22T11:55:13+00:00

What is GDPR and how will it affect your business?

How GDPR will change nothing and everything. At the time of writing, we’re roughly 7 months away from the introduction of GDPR or General Data Protection Regulation which comes into force on the 25th May 2018. A quick Google search for GDPR pulls up a host of PPC ads asking you “Are you ready for [...]

What is GDPR and how will it affect your business? 2017-11-21T21:00:13+00:00

The Power of Brand Advocacy

The Power of Brand Advocacy Do you know that brand advocacy is the most powerful element of your marketing strategy? Not top notch SEO, not expensive UX Design and not next generation Ai. None of these things come close to beating the voice of your existing customers, in fact, word of mouth can be attributed [...]

The Power of Brand Advocacy 2017-10-20T16:39:37+00:00

Cornerstone Content

Cornerstone content: Managing multiple blog posts that target the same keyword? What is cornerstone content? We’ve touched on the SEO power of blog posts elsewhere in the site, but something that occurs with many of our clients who have active blogs is that they often end up with multiple posts on their sites all targeting [...]

Cornerstone Content 2017-10-13T11:07:46+00:00

Good Content Marketing

Why is good content marketing so important? Let's face it, your business needs content. And good content marketing will get you visitors through the door and showcase your expertise to potential clients. But what happens when you put your heart and soul (and valuable time) into creating content and nothing happens? Or your visitor stops by and decides your content [...]

Good Content Marketing 2017-10-13T11:25:39+00:00

Content Marketing: The Power of Infographics

Content Marketing: The power of Infographics Why do we use infographics? Well, given that recent reports tell us that the average human in 2017 has an attention span of 8 seconds (Stay with me), down from 12 seconds in the year 2000 - (Although this is open to debate), when we’re not actively trying to [...]

Content Marketing: The Power of Infographics 2017-10-13T11:23:37+00:00

Content First Approach to SEO

A content first approach to SEO. How does building a content first approach to SEO benefit our client sites and why does this approach build real-world ranking longevity? Many of you reading this will be aware of the recent changes Google has made to its search algorithm that impacted websites across the board. The reality of [...]

Content First Approach to SEO 2017-10-03T14:37:40+00:00

Effective Website Landing Pages

Creating Effective Website Landing Pages Effective Website Landing Pages are any web pages that a visitor arrives at or “lands” on. However, when discussing landing pages within the realm of digital marketing, it’s more common to refer to a landing page as being a standalone web page distinct from your main website that has been designed for a [...]

Effective Website Landing Pages 2017-09-29T17:55:10+00:00

Persona Marketing

Creating Marketing Personas that actually work for your business. The creation of ‘personas’ or Persona Marketing to give it its formal title is one of the first things students learn when studying for marketing degrees. As a result, it’s a technique that’s often much maligned and thought of as being old-fashioned. However, in real terms [...]

Persona Marketing 2017-09-20T09:36:53+00:00