Ok, let’s get this out of the way straight away: "No one gives a fuck about your journey." If you’ve been in business less than 10 years and you’re not making millions of pounds a year, then you’re not a guru yet. Stop acting like you're a Guru and perhaps most importantly stop writing your [...]
Content Marketing for Entrepreneurs If you’re starting a new business or starting out on your own for the first time the prospect of jumping into content marketing can be a little daunting. Content Marketing for Entrepreneurs means creating engaging content and takes time and experience. The more experience you get, the faster you’ll get at [...]
Working with entrepreneurs and the importance of personal branding As a marketing concept, personal branding has been a concept that was slow to gain traction in many corporate fields. Amongst our entrepreneurial clients and those who manage micro-companies, personal branding is a vitally important way for them to differentiate themselves from other entrepreneurs and business [...]
If you’re already using social media to promote your business or offering then you may well be wondering what all the fuss is all about. If you’re not, and you’re relying on HTML email campaigns sent to lists of customers and potential customers, then 2018 is going to mark a big change in how you [...]
Why Social and Mobile should be your digital marketing focus The rise of social and mobile – Target people not pixels. Firstly let's start this off by saying unequivocally that the rise of social and mobile consumption is nothing new. Consumer time spent on mobile surpassed time spent on desktop in 2013 – That’s nearly five years [...]
Social Media for B2B One thing we come up against time and time again when we’re asked to help a company with their social media promotion is the lack of imagination when it comes to telling stories about what that particular company does. It’s as if the simple fact they're working ‘IN’ the company so [...]
How GDPR will change nothing and everything. At the time of writing, we’re roughly 7 months away from the introduction of GDPR or General Data Protection Regulation which comes into force on the 25th May 2018. A quick Google search for GDPR pulls up a host of PPC ads asking you “Are you ready for [...]
The Power of Brand Advocacy Do you know that brand advocacy is the most powerful element of your marketing strategy? Not top notch SEO, not expensive UX Design and not next generation Ai. None of these things come close to beating the voice of your existing customers, in fact, word of mouth can be attributed [...]
Cornerstone content: Managing multiple blog posts that target the same keyword? What is cornerstone content? We’ve touched on the SEO power of blog posts elsewhere in the site, but something that occurs with many of our clients who have active blogs is that they often end up with multiple posts on their sites all targeting [...]
Why is good content marketing so important? Let's face it, your business needs content. And good content marketing will get you visitors through the door and showcase your expertise to potential clients. But what happens when you put your heart and soul (and valuable time) into creating content and nothing happens? Or your visitor stops by and decides your content [...]
