Content Marketing for SMEs: Why Smart Smaller Businesses are Focusing on Content Marketing is one of the toughest parts of running a successful business. Tons of startups rise and fall every year, and much of the time, they don’t succeed because they didn’t have a solid marketing plan. In this article I'm going to discuss [...]
What Are The Benefits Of Content Marketing? The digital age has provided a lot of new options for marketing. It can be quite overwhelming for new business owners to understand what approaches are available to them. With things like social media marketing and SEO to get your head around, you may feel a bit daunted [...]
When are the best times to post on social media? Without being glib, the obvious answer to the pertinent question of 'What is the Best time to post on Social Media?" Is obviously when the people you want to see the content are on the networks. Simple right? Not really. The fact you’re here searching [...]
Ok, let’s get this out of the way straight away: "No one cares about your journey." If you’ve been in business less than 10 years and you’re not making millions of pounds a year, then you’re not a guru yet. Stop acting like you're a Guru and perhaps most importantly stop writing your marketing content [...]
Content Marketing for Entrepreneurs If you’re starting a new business or starting out on your own for the first time the prospect of jumping into content marketing can be a little daunting. Content Marketing for Entrepreneurs means creating engaging content and takes time and experience. The more experience you get, the faster you’ll get at [...]
Working with entrepreneurs and the importance of personal branding As a marketing concept, personal branding has been a concept that was slow to gain traction in many corporate fields. Amongst our entrepreneurial clients and those who manage micro-companies, personal branding is a vitally important way for them to differentiate themselves from other entrepreneurs and business [...]
If you’re already using social media to promote your business or offering then you may well be wondering what all the fuss is all about. If you’re not, and you’re relying on HTML email campaigns sent to lists of customers and potential customers, then 2018 is going to mark a big change in how you [...]
Why Social and Mobile should be your digital marketing focus The rise of social and mobile – Target people not pixels. Firstly let's start this off by saying unequivocally that the rise of social and mobile consumption is nothing new. Consumer time spent on mobile surpassed time spent on desktop in 2013 – That’s nearly five years [...]
If you want loyalty, get a dog. I have a three-year-old Pug called Monty, and every day come rain or shine I take him out for a walk. He still looks like a puppy, from 100 yards away he can still draw people in and get them to crack a smile. It amazes me the [...]
Social Media for B2B One thing we come up against time and time again when we’re asked to help a company with their social media promotion is the lack of imagination when it comes to telling stories about what that particular company does. It’s as if the simple fact they're working ‘IN’ the company so [...]
